Bela Bajaria on Netflix’s Epic TV Trek into Local Language Production: ‘There’s No Roadmap for This’

Variety - Oct 9, 2026

Bela Bajaria was a few months into her job as the leader of Netflix’s international content expansion campaign in 2019 when she fully realized the significance of the opportunity ahead. The production of local original content was not destined to be a side business for Netflix — it is the business, and increasingly so as […]

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