How ‘The Traitors’, ‘Lock Upp’ & ‘The Alliance’ Are Driving An Indian Formats Boom

Deadline - Oct 13, 2026

There’s a swagger to unscripted TV producers in India right now. The rise in streaming coupled with a desire to push boundaries has seen the nation shift from a more passive importer of formats to one that is setting its agenda on a global stage. “The confidence is coming from the economics,” says Vivek Couto, […]

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