Movie Theaters Add New York Times Games to Pre-Show Experience (EXCLUSIVE)

Variety - Oct 7, 2026

Attention “Wordle” and “Spelling Bee” fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall. Through a new partnership between NYT Games and in-theater ad company Screenvision, the pre-show experience will begin rolling out nationwide by Thanksgiving. The deal (which has initially been set as a […]

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