Netflix Launches First AI-Branded Content Recommendations Feature on TVs

Variety - Nov 3, 2026

Netflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at helping users find something new to watch. The company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers in the U.S. […]

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