What Do 'Natural Flavor' and 'Artificial Flavor' Actually Mean?

US Weekly Magazine - Oct 21, 2026

Walk down any grocery aisle and you’ll see “natural flavor” on everything from seltzer to protein bars. Shoppers increasingly assume that phrase signals something healthier or purer than its artificial counterpart. The federal rules say something different, and the gap between what the label implies and what the regulation actually requires is quietly becoming one […]

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