Why the ‘Anomaly’ and ‘Surprise’ of ‘Obsession’ and ‘Backrooms’ Shouldn’t Guide Where the Industry Looks Next

Variety - Sep 23, 2026

This year’s back-to-back phenomenon of “Obsession” and “Backrooms,” two low-budget horrors that have now earned in excess of $900 million globally, sparked a predictable frenzy in the industry as producers and studios began looking for the next YouTube genre stars ready to make the leap to feature film. But for a group of sales execs […]

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